Describe service or product offered and value proposition

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Reference no: EM132264788

1. Choose any organization, describe the service or product offered and the value proposition;

2. Conduct and document the current customer experience – through a CE audit;

3. Map the current customer journey (using flowcharting for the most important client interactions - front and backstage);

4. Revisit the brand - its promises and gap areas and make suggestions for alignment;

5. Design the proposed new intentional customer experience and journey;

6. Describe how you would ensure alignment and engagement of the employees with the brand promise and designed experience;

7. Describe how you would align your marketing communications to the new strategy.

Reference no: EM132264788

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