Reference no: EM133671197 , Length: word count:1500

Service and Operations Management in IT

Assessment - Case Study Analysis

Your Task

Perform a SWOT & Porter's Five Forces analysis on a company.
Describe service lifecycle for a company.
Reflect on the most important service cycle.

Assessment Description

Netflix is one of the largest streaming services in the world, which through a subscription service, it provides entertainment content to customers. Netflix grew massively however it also faces a number of threats from others, whilst it is generating a competitive advantage over others.

Refer to the background, and recent developments of Netflix, and answer the following questions using the template provided in the Assessment Instructions section.

Assessment Instructions
Students must conduct research externally and included references in order to produce a well referenced case study. You should use at least ten (10) sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a referencing list at the end of your assessment (not included in the word limit). Wikipedia and other ‘popular' sites are not to be used.

Part One - SWOT Analysis

Provide a brief introduction to Netflix as a company and its industry and conduct a SWOT analysis with inclusion of FOUR (4) points for each of the SWOT analysis.

Part Two - Porter's Five Forces Analysis

Conduct a Porter's Five Forces analysis with inclusion of FOUR (4) points for each of the analysis.

Part Three - Service Lifecycle

Service Strategy - Demand Management
Provide specific recommendations with explanation how Netflix estimate the demand of users at certain time of the day across different time zones to ensure it has sufficient capacity to provide its service.
Service Design - Availability Management
Discuss, with specific recommendations, the IT infrastructure Netflix required to maintain its availability.
Service Transition - Release and Deployment Management
Discuss, with specific recommendations, how Netflix can maintain its software integrity where live environment is protected and that the correct components are released for updates.
Service Operation - Access management
Unauthorised ‘Password sharing' is a key concern to streaming providers. Provide specific recommendations with explanation how Netflix can prevent unauthorised password/account sharing through adequate access management of the system.

Part Four - Reflection

Reflecting on the four major components of the service lifecycle (in Part Three), explain which one of the components of service lifecycle is the most important one from the perspective of Netflix.
Explain why.