Describe role that marketing research plays at dunkin donuts

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Why is customer loyalty of particular importance to a company like Dunkin' Donuts? Briefly describe the role that marketing research plays at Dunkin' Donuts. What sort of information does Dunkin' Donuts consider when it's determining where to locate a new store? Discuss the importance of using social media to Dunkin’ Donuts: not needed, nice to have, or essential to have and why or why not?Discuss the importance of the Dunkin’ Donuts rewards program: not needed, nice to have, or essential to have and why or why not?

Reference no: EM132236268

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Describe role that marketing research plays at dunkin donuts : Why is customer loyalty of particular importance to a company like Dunkin' Donuts? Briefly describe the role that marketing research plays at Dunkin' Donuts

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