Describe role of endorsers in advertising

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Questions

1. Describe the role of endorsers in advertising. Explain the requirements and receiver processing modes for an effective endorser.

2. Appreciate the factors that enter into the endorser-selection decision. Discuss the role of Q Scores in selecting celebrity endorsers. Describe the role of humor in advertising. Explain the logic underlying the use of appeals to fear in advertising.

3. Understand the nature of appeals to guilt in advertising. Discuss the role of sex appeals in advertising, including the downside of such usage. Explain the meaning of subliminal messages and symbolic embeds.

4. Consider the role of music in advertising. Explain the function of comparative advertising and the considerations that influence the use of this form of advertising.

Reference no: EM133282692

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