Describe role of communication in global marketing effort

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1. Describe the global legal environment a firm faces in doing business overseas. What is the role of jurisdiction clause? Describe the different ways in which disputes can be resolved. Why is ‘arbitration’ a preferred approach?

2. Why should global marketing research be conducted? Describe the reasons for global marketing research being broader in scope than domestic marketing? Why companies should use ‘secondary research’ and the limitations of these information?

3. Describe your understanding of the ‘Total Product’ and its relevance in the global marketing. Describe the various product strategies. Under what situations, product approach will be justified?

4. Describe the role of communication in global marketing effort. What factors you will consider in determining promotion strategy and the problems you will encounter in developing the strategy?

5. Why pricing decisions are important in global marketing efforts? What are the pricing challenges the U.S. companies face in marketing overseas? Describe the various pricing strategies.

Reference no: EM132257060

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