Reference no: EM131171174 , Length:
Assignment:
Choose a topic related to this subject area and write a scholarly paper in no less than 1500 words (excluding the title page, bibliography and appendices).
When writing your research paper, please note the following guidelines:
Please e-mail your professor an outline and specific title of this paper, prior to starting it. In addition to your primary text, you are required to use a minimum of 5 additional references from professional journals and books to produce your scholarly paper.
Your research paper must adhere to the style and format requirements set forth in the Publication Manual of the American Psychological Association. Your paper must include a title page, headings and a bibliography.
Footnotes are not needed. The bibliography is to be used to reference quotes and other previously written works. Appendices containing suppo information can also be added. Your paper must be in your own words.
Instruction : Do not write over 2000 words for the entire assignment.
1. How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence?
2. "Consumer behavior is irrational, organizational buying is rational". Discuss.
3. Should marketers use techniques to encourage impulse buying? Why/why not? Is it acceptable in some circumstances and not in others? Is there really such a thing as impulse buying anyway?
4. Does marketing contribute to consumer misbehavior?
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