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Question 1. Discuss how you will audit your brand (ch.9) including the brand inventory and the brand exploratory.
Question 2. Describe your brand equity management system (ch.9) and include the three steps.
Question 3. Describe qualitative research techniques, quantitative research techniques, and social media listening/monitoring research techniques (ch.10) applicable to your proposed product and brand.
Question 4. Develop the three-step brand architecture strategy (ch.12) applicable to your proposed product and brand.
Question 5. Discuss strategies for managing your proposed product and brand over time (ch.14) including reinforcing and revitalizing your brand.
Brand: SunFLEX, a solar charging power tool company.
Mayo Clinic, the Cleveland Clinic, and Johns Hopkins, have similar models in other countries. What are the possible problems that should be considered?
Explain how these unethical behaviors occurred for as long as they did. Include any conflicting objectives you discovered among involved business leaders.
Corporate Governance in Amazon, Please provide the following outline on Amazon, I. Corporate of Governance on Amazon, A. Board of Directors, , B. Top Management, II Evaluation & Control:- Corporate Governance in Amazon.com, Board, evaluation, control..
Briefly describe the marketing campaign concept you are proposing in your marketing plan.
What TV commercial in the last year do you remember best? Why do you remember it? What is the most obnoxious or irritating or disgusting TV advertisement you have seen recently? Why do you remember it
the mba capstone exam is online and consists of 130 randomly generated statistically validated questions. the questions
Describe the benefits and disadvantages of business analytics, as well as how the organization can be proactive in addressing any disadvantages. Include at least 3 benefits and disadvantages.
1.what major corporations that yoursquove heard of seem to be doing the best job of building customer loyalty? in what
1q. what leadership skills are necessary in a corporate environment characterized by instability and turmoil? has julie
For this discussion, you will obtain information for the Marketing Mix section of your Final Project. Specifically, you will focus on your chosen HCO's.
One of the important benefits of social media such as Facebook and Twitter is that they allow marketers to easily learn what consumers are saying about their brand - and about the competition
Discuss the firm's activities outside the U.S. and identify which economic concepts, such as comparative advantage, apply to your firm.
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