Reference no: EM132242554
PROJECT: STRATEGIC BUSINESS PLAN
•Project, A Comprehensive Case, CMC, Case Study.
COASTAL MEDICAL CENTER COMPREHENSIVE CASE STUDY
•The assignment is the development of a comprehensive Strategic Business Plan for CMC.
•Include the following:
1. Define the status of Coastal product(s) or service(s); financial status
2. Identify the specific market
3. Conduct market research (use Appendix)
4. Analyze the competition and determine their products Competitive position
5. Complete a basic SWOT analysis
6. Describe proposed changes to the service process
7. Evaluate the financial impact of new services
8. Define a marketing plan