Describe promotions plan for encompass health

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Assignment:

Describe objectives for your DTC promotions plan for Encompass Health (inpatient rehabilitation facility). Think in terms of where your consumers are (awareness, knowledge, etc.) and where do you want them to be after your campaign. What do you want to tell your consumers (what is your positioning), how are you going to tell that (your message strategy), and where can you reach your consumers (media strategy)?

Reference no: EM133222841

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Describe promotions plan for encompass health : Describe objectives for your DTC promotions plan for Encompass Health (inpatient rehabilitation facility).
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