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1. Insurance products are services. Describe Progressive Insurance's products in terms of the four characteristics of services. How does Progressive deliver value to its customers? In what stage of the product lifecycle are Progressive's products and why? 2. What are the advantages to customers to have either an insurance agent (indirect channel) or an online transaction (direct channel)? What are the disadvantages? How does each add value to the customer? 3. The Progressive video mentioned that prices might be different depending on whether the customer uses the agent or the online service. Based on the pricing considerations discussed in your text, does this pricing strategy appear to be customer focused? Why or why not? 4. Progressive and its two primary competitors, All State and State Farm, have all developed ‘characters' to communicate with the target market Flo, Mayhem, and Jessica are becoming the face of the companies. Using the humorous approach is one way companies hope to differentiate themselves from their competitors. Based on the ads for Progressive, All State and State Farm, can you differentiate each of the companies? Why or why not? Do you think the humorous approach works? Why or why not?
Management of the New Fangled Softdrink Company believes that the probability of a customer purchasing Red Pop or the company major competition, Super Cola
Illustrate what are the support also resources required from senior management to implement marketing plan.
Are current labor laws capable of dealing with labor-management problems, or should they be abolished? If abolished, what should their replacements address?
What are the ethical implications of reverse engineering.. Is it leagal, moral.. Please discuss this topic with your personal and believe system.
Hamilton County Parks is planning to develop a new park and recreational area on a recently purchased 100-acre tract. Project development activities include clearing playground and picnic areas, constructing roads.
A manufacturing company has a small production line dedicated to the production of a particular product. The line has four stations in serial. Inputs arrive at station 1 and the output from station 1 becomes the input to station 2. What station se..
The Army contract was for 7,500 devices that were produced by 40 workers in three weeks. What is the labor productivity for each contract?
Illustrate what is the average number of people in line. Karen raises the price to $5 per cup and takes 60 seconds off the service time.
please link to an advertisement that exemplifies consumption as described in the text and define its relation to the material in the text
List several of the major differences between manufacturing and service operations and then articulate the importance of a strong manufacturing base to the overall economy.
Is organization more appropriately illustrated as centralized or decentralized also Explain why.
"Metal window boxes are manufactured in 2 process steps: stamping and assembly. Each window box is made of 3 pieces: base A and 2 sides Bs. Illustrate what's capacity at stamping.
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