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Assignment: Marketing Decision Making Report
Write a report the report should be about 8 to 10 pages.
Topic:
Consumers learn from product information, purchase, use and disposition. Describe (show evidence) products that are successful and products that are failing due to poor consumer learning. Do consumers always learn everything correctly about products? Do they always follow directions? Applying the different theories in the text, explain what is the marketer(s) doing right/wrong and what is happening to the consumer(s) (i.e. response, reaction, etc.) in terms of learning/not learning. What are they learning vs. what was intended? Bring these products to class as part of your presentation of the roundtable. What are the implications for marketers - apply the behavioral learning theories or cognitive learning theories to your recommendations for marketers.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
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A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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