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Describe product or service offering

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Question 1: Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership. Is it more product dominant or service dominant? What are the tangible and intangible aspects? Based on the four categories of type of offerings discussed in course content, describe the category in which your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy?

Reference no: EM132637884

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