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Assignment:
Instructions and Materials:
This topic is building strong brands. In a Word document, answer the following questions or situations using the information from the text and external research. Answer your questions in detail. Failure to answer questions in detail will negatively effect your grade. If a questions asks for a plural response, you must provide more than one.
You are a marketing manager for Starbucks. Describe the following as it relates to the product experience at Starbucks: essential benefit, core product, and enhanced product. Now, imagine you are the marketing manager for Aquafresh Extreme toothpaste. Describe the product experience in terms of essential benefit, core product, and enhanced product.
You are the product manager for Ralph Lauren's Polo shirts. What specific information are you trying to convey in the brand's iconic polo pony logo? For example, what does the Polo brand say about quality, features, and style relative to the Tommy Hilfiger and Lacoste brands?
Describe the rule of engagements for SMM. Please explain the following.
Explain The Marketing Mix- Distribution Channels and also explain in what ways the distribution of each might be similar or different and why they might be similar or different
What are some of the issues that the firm Louis Vuitton may have in the future? What are the synthesis and critical thinking about Louis vuitton as a luxury br
Outline the four stages of SPIN selling and provide an example question for each stage.
Michelle has asked you to send her a memo that explains the target market for MM's new product. Because a global market is under consideration.
What is the role of marketing in the early stages of product innovation? Is it important for marketing to have a thorough knowledge of products.
Describe (in a one to two (1-2) page narrative) a use case dependency for making an account deposit. Illustrate this use case with Visio or a similar product.
Apply a PESTEL analysis. What impact will changes in health care and biogenerics regulation have on Genentech? Why?
MKG 330 California Southern University. Identify a time when you believe a company acted unethically. Was it anything to do with the final product or service?
Explain and provide at least 2 examples of how the company acts (or does not act) in an ethical manner.
Describe the company and its main products. Specify the main benefits of the products and why customers should prefer the products over the competition.
A firm that is debt-using with a negative leverage gain will always have a return on equity that is negative.
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