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Describe possible strategies that companies can use to gain

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Case Study: Poultry (chicken meat) is the most consumed protein in Jamaica with an estimated consumption of approximately two million kilograms per week. The aggressively competitive chicken market is currently dominated by two main players, Jamaica Broilers' Best Dressed Chicken with 40% market share and Caribbean Broilers' CB Chicken with 30% market share.

a) Based on Michael Porter's generic competitive strategies describe the possible strategies that companies can use to gain competitive advantage.

b) Based on your knowledge of competitive positions, identify the respective competitive positions held by both Best Dressed Chicken and CB Chicken and discuss the different competitive strategies which may be used by each company.

2. Spur Tree Spices has been manufacturing seasons and sauces for the local and international markets with products such as Jerk Seasoning, Curry Seasoning, Oxtail Seasoning and Crushed Red Pepper Sauce. With 70% of its sales coming from exporting to international markets, it would be fair to say that Spur Tree Spices Ltd is a global firm.

a) Explain what it means to be a global firm and why many companies like Spur Tree Spices are keen on entering international markets.

b) Discuss the six major decision areas of international marketing that guides global firms' transition into foreign markets.

3. In 1985, Nike released the limited edition Nike Air Jordan I named after NBA basketball legend, Michael Jordan. With only twelve pairs remaining in the world, the Nike Air Jordan is now a highly sought-after collector's item and has a price tag of US$25,000 per pair.

a) Based on your knowledge of the key factors to consider when setting prices, discuss the 3 basic approaches to pricing
b) Which of pricing approach is being used by Nike in its pricing of the Nike Air Jordan I. Give reasons for your answer.

Reference no: EM133339301

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