Describe possible pitfalls for strategy from geh perspective

Assignment Help Marketing Management

Reference no: EM13740174

Assignment: Emerging Economies and Globalization

Background: Markets in developed economies are approaching saturation level. Therefore, MNCs are searching for new untapped markets in emerging countries such as India and China. Since the healthcare industry will continue to grow in the future due to the size of the global population and its age composition, General Electric Healthcare (GEH) is trying to capitalize on these trends. It is expanding its operations and development of new drugs and manufacturing of the medical equipment in India and China.

Directions: Read the following articles:

At least one peer-reviewed article related to the trade theories in general as well as for China and India

Articles related to the human resource management for MNCs, cross-cultural management, expatriate training, and expatriates' success/failure in overseas assignments

Articles related to GEH

Then, respond to the following:

Select two trade theories that best explain why GEH expanded its operations of developing new drugs to India, and manufacturing X-ray business to China.

Explain the selected theories, and then evaluate GEH's reasoning.

Explain possible pitfalls for such strategy from GEH's perspective.

Identify solutions to the possible pitfalls for the strategy.

For each operation (India and China), evaluate GEH's human resource strategy.

Identify how you would design training for preparing expatriates for their assignments to India and China if you were in charge of their training prior to the overseas assignment.

Reference no: EM13740174

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