Reference no: EM133776904
Question
Chapter 3
1. Identify and describe Porter's generic strategies.
2. What is tactical planning? What is operational planning? What are the similarities and differences between them?
3. Volkswagen sold its original Beetle automobile in the United States until the 1970s. The original Beetle was made of inexpensive materials, was built using an efficient mass production technology, and offered few options. Then, in the 1990s, Volkswagen introduced its new Beetle, which has a distinctive style, provides more optional features, and is priced for upscale buyers.?What was Volkswagen's strategy with the original Beetle-product differentiation, low cost, or focus? What strategy did Volkswagen implement with its new Beetle? Explain your answers.
Chapter 5
1. What characteristics make an industry attractive to entrepreneurs? Based on these characteristics, which industries are most attractive to entrepreneurs?
2. What are the basic reasons why small businesses succeed and what are the basic reasons they fail?
3. Consider the four major reasons for new business failure. What actions can entrepreneurs take to minimize or avoid each cause of failure?
4. The U.S. automotive industry is well established, with several large and many small competitors.?Describe the unexploited niches in the U.S. auto industry and tell how entrepreneurs could offer products that fill those niches.