Describe persuasive writing techniques used in copywriting

Reference no: EM132359613 , Length: word count:2000

Write Persuasive Copy Assignment -

Assessment Event 1 - Knowledge Questions

The information contained in this assessment event lists the questions that you will need to develop a written response. These questions are theoretical and provide evidence of your understanding of concepts relevant to persuasive copywriting.

Note you must answer these questions in your own words. Remember, you must get a satisfactory result with each question to be deemed satisfactory for the whole of Assessment Event 1.

Question 1 - Discuss ethical requirements which may impact production and delivery of creative copy.

Question 2 - Explain relevant legislation, standards and codes of practice affecting production and delivery of copy.

Question 3 - Outline constraints to be considered during preparation, analysis, and evaluation of copy.

Question 4 - Describe persuasive writing techniques used in copywriting.

Question 5 - Explain the structure of a persuasive copy.

Assessment Event 2: Crystal Cosmetics Simulation

In this simulation, you will undertake a number of tasks associated with creating a persuasive copy for a cosmetics company, Crystal Cosmetics. The focus is on producing a website ad copy that will help the organisation to effectively communicate its brand message as required.

Task 1: Analyse and Interpret Creative Brief

In this task, you will review the Client Brief, then conceptualise the creative context and lay the groundwork for copy production.

1.1 Analyse and confirm techniques for expressing central idea

1.2 Identify and check content and supporting information for accuracy and completeness

1.3 Confirm schedule and budgetary requirements for creating copy

1.4 Identify legal and ethical constraints impacting copy to be developed

Task 2: Evaluate Creative Options

In this task, you will overview the design and copy options provided in the Client Brief, and then select suitable elements for designing and developing the website copy ad.

Evaluate creative options and select suitable design and copy elements accordingly.

Task 3: Prepare Persuasive Copy

In this task, you will create the website ad copy in accordance to the client and organisational requirements, surpassing the competitor's promotional material. This will require you to submit the draft to the Creative Director (your Assessor) for review and gain feedback on the necessary refinements to finalise the copywriting process.

3.1 Create the website ad copy

Create your draft website copy and attach to your Student Assessment Workbook.

3.2 Confirm schedule and budgetary requirements for creating copy

3.3 Revise and finalise the website ad copy

Revise your draft copy in accordance to the feedback received.

Attachment:- Persuasive Copy Assignment File.rar

Reference no: EM132359613

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Reviews

len2359613

8/23/2019 10:52:09 PM

Total 2000 Words. Assessment Event 1 – Knowledge Questions - There are five questions that will provide us with the evidence of your general knowledge of concepts relevant to persuasive copywriting. Assessment Event 2 – Simulation: Crystal Cosmetics - You will complete a number of tasks in preparing and producing a creative copy based on the requirements provided in a client brief. These tasks will be based on your role of a Copywriter for a simulated organisation named Crystal Cosmetics, an Australian green beauty brand selling organic cosmetics products.

8/23/2019 10:52:04 PM

To Achieve Competence - To be deemed competent for this unit, you will need to meet the following requirements: complete all of the questions and tasks listed in this Student Assessment Workbook, meet all the requirements listed in the Student Assessment Guide, your responses to the questions and tasks must be relevant, accurate and specific, submit your completed Student Assessment Workbook to your Assessor within the set timeframes, your work must be in your own words and where you use an external source of information, you must provide citation.

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