Describe personality when they are at their best

Reference no: EM133316643

Question 1. Individually, each team member should jot down as many one-word characteristics that describe the samsung brand as possible. A great approach is to think of samsung as a person: how would you describe their personality when they are at their best? Once complete, discuss the words as a team and record the 5-6 words that the team agrees most describes samsung.

Question 2. Based on the exercise you just did, record Samsung's "brand personality" in 1-2 sentences:

Reference no: EM133316643

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