Solution-Describe passenger stakeholder claims on malaysia

Describe passenger stakeholder claims on malaysia airlines

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Reference no: EM133352890

Malaysia Airlines

Malaysia Airlines is owned by individual investors and the Malaysian government, which took over the company in 2014 after two mysterious jet crashes. The airline has lost money and struggled since that time, going through three CEOs. The current CEO, Peter Bellew, is experienced in tourism and travel and has been asked to cut costs and increase revenues. His strategy is to maximize the number of Malaysian Muslims (who make up more than 60 percent of the population) flying to Mecca for hajj, the annual holy pilgrimage and an obligation for all Muslims who are well enough to travel and can afford the trip. Bellew plans to provide charter flights to make the pilgrimage easier on travelers.

1. Describe the passenger stakeholder claims on Malaysia Airlines.

2. Describe the government stakeholder claims on Malaysia Airlines.

3. What would you advise Bellew to identify as a priority-the demand from pilgrims for easy travel at a reduced price or the demand from the government for profitable operations? Explain your answer.

Reference no: EM133352890

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Describe passenger stakeholder claims on malaysia airlines

Reference no: EM133352890

Reference no: EM133352890

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