Reference no: EM131397941
Assignment: Comprehensive Analysis
Comprehensive Analysis of a Fortune 500 Company
For this Individual Project you will analyze publicly available information about a Fortune 500 Company and develop an assessment of the corporate strategy and its ability to increase competitive advantage.
This assignment requires you to obtain and analyze information at the company, industry and market levels using various databases and reports found in the AIU library, in addition to at least eight (8) professional or academic peer-reviewed articles.
Your analysis should include an in-depth review of the Company's most recent SEC Form-10k Annual Report and Form DEF-14A Proxy Statement. These SEC filings can be found at the SEC Edgar Database located at the URL https://www.sec.gov/edgar/searchedgar/companysearch.html . Pay particular attention to the Management Discussion and Analysis (MD&A) sections of the SEC Form 10-K and the DEF-14A Proxy statement. Direct competitors are identified in the "Comparator Group" section of the DEF-14A Proxy Statement. ) These SEC filings also contain information relative to external and industry analysis that will be helpful in your assessment of the Company's strategy and competitive position.
A thorough analysis requires evaluation of various external stakeholders:
• Competitors
• Industry
• Vendors
• Customers
• Governmental entities
• Communities
Internal stakeholders that should be considered in the analysis include:
• Shareholders
• Board of Directors
• Management
• Employees
A comprehensive SWOT analysis should be performed relative to the Company's ability to improve its competitive advantage.
The comprehensive analysis should include both qualitative and quantitative elements, leveraging information available in SEC Filings, business databases, and peer-reviewed articles.
Your work should demonstrate your ability to:
• Apply critical thinking skills to analyze business situations.
• Apply principles of quantitative and qualitative research to business cases.
• Describe the opportunities provided by technology for businesses.
• Appropriately use effective communication techniques.
• Apply the standard of APA style to all research and writing tasks.
You will prepare a report presenting the findings of your comprehensive analysis examining the Company's corporate strategy and its ability to increase competitive advantage. The written report will have a body length of 10-12 pages excluding title, abstract, references and appendices. Quotation limits should be Not more than 10% of the body of the paper can be quotations, all of which must be properly attributed in APA format.
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Pull system or push system
: Would a pull system or push system be more of an advantage and why?
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How might characteristics say about rhetorical situation
: What things most stands out to you about Greene's writing style, and how might these characteristics say about the rhetorical situation?
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Overview of paper - primary and secondary target markets
: Discuss, in general terms, your project company's primary and secondary target markets - be sure to discuss both the primary and secondary target markets in this section
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Change in organizational goals
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Describe opportunities provided by technology for businesses
: Describe the opportunities provided by technology for businesses. Appropriately use effective communication techniques. Apply the standard of APA style to all research and writing tasks.
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What would be their impact on the business
: Prepare a security analysis for this Internet-based business. What kinds of threats should it anticipate? What would be their impact on the business? What steps can it take to prevent damage to its websites and continuing operations?
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Responsibilities include directing beta
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What can be done to minimize these threats
: Suppose your business had an e-commerce website where it sold goods and accepted credit card payments. Discuss the major security threats to this website and their potential impact. What can be done to minimize these threats?
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The dark side of transparency
: The paper should be standard writing assignment format. Paragraph form will suffice, and I am hoping for a commentary on what you thought of the article how it relates to the sales and retailing field and strategic issue management in general.
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