Describe onetarget market segment for destination using

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Reference no: EM133410540

Question Save Answer Congratulations you are the new Digital Marketing Manager for DESTINATION a vacation resort and luxury spa in Muskoka (north of Toronto). DESTINATION offers three restaurants with choices ranging from five star fine dining to an all you can eat buffet. They have a day camp for children 4 to 11 years of age. They have a pool, water slide and adventure activities such as rock climbing, horseback riding and sailing for tweens, teens and adults. Most of DESTINATION's guests are families looking for a holiday with for something to do for everyone from 5 year olds to 90 year olds. DESTINATION's business objective is to increase reservations by 10% for the holiday season. .

Describe onetarget market segment for DESTINATION using each of the four main segmenting criteria. . Based on Google's three phase version of the consumer decision making model, name and describe which phase they should focus on. At this phase of the consumer decision making model what is the goal of the prospective customer? What is a key selling benefit for this target market? Write a proposed headline for a paid display ad.

Reference no: EM133410540

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