Describe one specific customer segment

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Reference no: EM133331519

Assignment:

Scenic floral case study: company background: Scenic Bouquet Company Inc. was incorporated in January 2018 with four shareholders, namely Ben Van Weelden (Van Weelden); Joel Van Weelden (Van Weelden Sr.); Hendrik Reinink, a business associate o Van Weelden Sr.; and a cousin.

Van Weelden, who had spent four years working for a floral farm in Colombia, spoke Spanish fluently and had good relationships with both Colombian farms and Canadiar retailers. Van Weelden Sr. and Reinink brought decades of sales experience to the company as well as crucial connections with retailers, including Metro Inc. (Metro).

Question 1. Use the case information to describe one specific customer segment and explain the value proposition for that customer segment.

Question 2: Use the exhibits to identify a performance metrics where Scenic Floral has been doing well.

Explain your rationale.

Reference no: EM133331519

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