Reference no: EM13820516

Case Study- CISCO SYSTEMS, INC.: COLLABORATING ON NEW PRODUCT INTRODUTION

Develop a one-page paper analyzing the case.

Choose two of the following three prompts to develop a half-page (two or three paragraphs) response to each. Clearly state which of the prompts you are responding to. Consider and reflect on the following points to help guide your analysis:

-Briefly describe the new product development process utilized by Cisco. Compare and contrast Cisco's specific process to the generic new product development process we've discussed in class.

• Does Cisco generally follow a similar path, or do they do things completely differently? How is their process similar to or different from that of IDEO?

-Cisco seems worried about having a smooth, successful launch of its new Viking product.

• Why does the organization seem so worried about the launch of this particular product?
• Is it more complicated than other products it has developed in the past?

   o If not, are there other factors causing this anxiety?

-Cisco did an excellent job of engaging lead users in its product development process throughout, a concept we also discussed in class lectures.

• Describe how involving lead users led to key customer insights and major shifts in product design (if any) for Cisco.
• If Cisco had not worked closely with lead users, how might their end-result product and ultimate success in the market have differed?

-Cisco faced a number of pressures from different sources (costs, time, competition, etc.) as they were developing the Viking Project.

• Describe briefly some of these pressures, and how they influenced Cisco's development decisions.
• If one of these pressures - time, for example - were decreased, how might it affect product development decisions?
• What if pressures were increased (for example, what if the product had to be launched in only six months rather than one year?)?

Attachment:- CISCO SYSTEMS.rar