Describe new integrated marketing communication plan

Assignment Help Marketing Management

Reference no: EM13738205

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:

Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.

Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

Reference no: EM13738205

Questions Cloud

Outcomes of the lawsuit : From the e-Activity, provide a brief, two (2) sentence summary of the background of the case and the outcomes of the lawsuit. Examine both the positive and negative effects that the company in question experienced. Suggest two (2) actions that the..

What was a defining moment in malcolm x struggle : What sort of segregation or oppressive measures did they face? What was a defining moment in their struggle, and why? How did they react? What legislation worked to help Malcolm X achieve Civil Rights?

Do employees have a right to free speech : 1-Do employees have a right to free speech while not at work? Do they have a right to not be monitored by their employers when they are "off the job"? Is this an ethical issue as well as a legal issue?

Opinion of returning a juvenile offender : What is your opinion of returning a juvenile offender to the public school system after a period of secure confinement? Explain your answer and include course material in your answer.

Describe new integrated marketing communication plan : Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client

Range of decals for displaying promotional messages : United Screen Printers (USP) produces a wide range of decals for displaying promotional messages on fleet vehicles, including delivery vans, eighteen-wheelers, and aircraft. Its decals range from flat-color designs to full-color photographic repr..

What would be the correct term for this marketing technique : Palm Products created a trade show booth with low levels of visible light so that visitors could encounter their glow-in-the-dark drinkware in a simulation of actual product usage conditions. What would be the correct term for this marketing techn..

Voluntary turnover rate and involuntary turnover rate : The student compared and contrasted between voluntary turnover rate and involuntary turnover rate. Moreover, the student researched the financial impact that voluntary turnover rate has upon the organization.

How did african americans fare during reconstruction : How did African Americans fare during Reconstruction? Was Reconstruction a failure or a success? In what areas were the rights and hopes of African Americans protected during the 1860s/1870s?

User Account

All Pages