Describe nestle international expansion process

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Reference no: EM132255875

1. Describe Nestle’s international expansion process. Then provide more detailed analysis on the opportunities and risks your company faces in its internationalization process. Finally, what was your company’s response to these external opportunities and risks in the foreign markets, and was it successful?

2. All six hospitals in a major market use the benefit of “high-quality care” as the basis of their positioning strategy (point of parity). As a new marketing consultant to one of these hospitals, name three other positioning strategies (points of difference) you can advise your client to consider? Please respond in sentence format.

Reference no: EM132255875

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