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Assignment:
Brands such as logistics company DHL and premium beer brand Heineken are major sponsors of the Formula One (F1) series.
1. Describe TWO (2) motivations which prompted these brands to support the F1.
2. The COVID-19 pandemic have resulted in the 2020 F1 series to be postponed or cancelled. Explain, using any ONE (1) of the motivations mentioned in part (b)(i) above, the resulting challenge faced by the event owner to maintain a successful event-sponsorrelationship.
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