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Discussion: Choose an airline or an aircraft manufacturer using online, social media, and/or mobile marketing. If you happen to work for one, interview one of the employees involved in online/social media/mobile marketing. Otherwise, research (i.e. by analyzing the airline or aircraft manufacturer's mobile marketing efforts via public and other available sources) to learn how the business uses these marketing activities and discuss their satisfaction with them.
Instructions: 1. Develop a response which describes mobile marketing in general and its advantages and disadvantages. Prepare your response as if you were to present it to an aviation industry representative. Include examples of mobile marketing success stories and connect them to your chosen airline/aircraft manufacturer; how your chosen business could use mobile marketing and benefit more from it. Post your response on this discussion board.
After making your initial posting on the fourth day of the module at the latest, review the FTC's guidelines on disclosure in online, social media, and mobile advertisements and be sure to comment on at least two other postings from the following perspective:
2. Will the FTC's requirements regarding ads and endorsers make Twitter less effective as an advertising medium for the aviation industry (for example your chosen airline/aircraft manufacturer)?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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