Describe mcdonalds new current strategy

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Reference no: EM131446207

Assignment: Current event

please solve the questions below with high school level of English lungauge and there are the supjucts and tthe qustion and please all the qustions and the summary from Wall street jornal :

"Lego Fails to Click in the U.S.", Chaudhuri, March 10

1. What do you think it takes to maintain sales growth in the toy industry?

2. Briefly describe at least two factors you think that may be contributing to Lego's lack of growth in the U.S. toy market.

3. Describe a marketing research method you think Lego should deploy to better understand kids and how they want to play.

"McDonald's Decides to Embrace Fast-Foot Identity", Jargon, March 1

4. What strategies has McDonald's been trying in the last few years? Why?

5. In your own words, describe McDonald's new, current strategy.

6. Find any current business article and summarize in 8 sentences or more. Please cite author, title, date and publication.

Reference no: EM131446207

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