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Describe marketing uses of branding

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Reference no: EM133360564

Think of the last time you bought an article of clothing you have never worn. What caused you to make that purchase? Explain the concept using psychological pricing, marketing persuasion, strategy and, or tactics that the store/salesperson used to get you to buy it.

Below is a list of some of what the topic is based on; these can be used to explain but do not necessarily have to all be included.

1. Define the terms product, product line, and product mix,

2. Describe marketing uses of branding,

3. Explain the steps in the new-product development process, and

4. Explain the concept of product life cycles.

Reference no: EM133360564

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