Describe marketing strategies which can be enhanced by the

Reference no: EM13478212

Your response must be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

1. Explain marketing strategies that can be enhanced by the IS

2. Explain knowledge management, knowledge management system, and the steps in a KMS cycle.

3. Every company depends on customers for revenues and growth. Define CRM. Explain the CRM system, and e-CRM.

4. Explain order fulfillment and logistics. Discuss in your own words the steps of the order fulfillment process.

5. Discuss how a company could benefit from using a knowledge management system. (100 words in length).

Reference no: EM13478212

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