Describe marketing concepts-purpose of marketing managers

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1. Describe the marketing concepts and purpose of marketing managers. Discuss the key skills and abilities required to be an effective marketing professional.

2. You are the marketing manager for a medium sized US packaged food company that has decided to market its product in Europe. what segmentation scheme would you use and what limitations would it have in helping you identify your target market.

3. For corporate advocates of the specific CSR theory, what are the responsibilities the corporation holds, and how are conflicts between those responsibilities managed.

Reference no: EM132169582

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