Describe market segments each of these brands target

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Consider the market for men’s cosmetics, and the major brands that operate within it (Dove Men+Care, Biotherm Homme, Axe) and answer the following questions.

Describe the market segments each of these brands target.

Now, imagine that each of these brands is considering developing a line of makeup for men. Assess whether the market segments as you just defined them are measurable, accessible, substantial, differentiable, and actionable.

Reference no: EM132229059

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