Describe market segmentation and positioning process

Assignment Help Marketing Research

Reference no: EM132802437

Assignment

Instructions:
You are to select two (2) of the following situations and write a 3 page discussion (each is 3 pages), citing information learned through course readings and other sources.

Use the following format:
1) Cover Page
2) Topic Question with Short abstract of your discussion
3) 3 page (APA Format -12pt font, Times New Roman, 1 inch margins, DOUBLE SPACED
4) References (APA Format)

Market Segmentation

A major segmentation demographic is age. Using the various Macro Market Environment Influencers, contrast how these influencers may affect age demographics differently?

Using an example of 2 different age demographics and 1 Market Environment Influencer, describe the Market Segmentation, Targeting and Positioning process.

Strategic Approach to Targeting Markets

You are the Chief Marketing Officer for Quasi Tech, Inc. a company with $200mil annual sales. Your R&D group has completed their beta test for an integrated Flat Screen Viewer. This market is presently dominated by the Kindle, Nook and iPad. Your Board has asked you to provide a strategic approach to marketing the new product.

What targeting approach would you recommend (You may create and use any product benefits, bells and whistles, product strategic advantages you want for this new product)?

Attachment:- Market Segmentation.rar

Reference no: EM132802437

Questions Cloud

What is a reasonable chemical formula : -What is a reasonable chemical formula for a molecule containing just elements A & B?

What amount should Acme capitalize for the purchase : The interest rate on the loan is 4% and the first payment is due at date of sale. What amount should Acme capitalize for the purchase of the delivery truck

What is stoichiometry : Give an example of stoichiometry that you see in your everyday life. How does this knowledge relate to the nursing/healthcare field?

Find a recent online article related to financial statement : Discusses the concept of financial statement fraud examination. Find a recent online article related to financial statement fraud.

Describe market segmentation and positioning process : A major segmentation demographic is age. Using the various Macro Market Environment Influencers, contrast how these influencers may affect age demographics

Explain FIVE objectives of the internal audit function : Hollibarn Ltd set up an internal audit department upon the advice of the external auditor. Explain FIVE objectives of the internal audit function

Determine the identity of metal : An unknown metal has a density of 12.3 g/cm3. If the atomic radius of that metal is 134pm and it crystallizes as a face-centered cubic cell, determine the ident

Explain fixed and flexible budgeting : Explain fixed and flexible budgeting. Provide an example of budgeting for three consecutive periods in which safety margin is included for flexibility

What is the final temperature of sample of silver : Suppose that you have 29.8 g of silver. Also, assume that this sample of silver is initially at 18 ocsilvero C. What is the final temperature of this sample of

User Account

All Pages