Describe market-research activities

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International business demands we understand customer wants/needs. To do so, we use a series of market research tools that help us narrow down options and provide information so we can make a decision to develop a market or not.

(a) Identify and describe in detail 5 market-research activities that a company could do by itself

(b) Identify and describe in detail 5 market-research activities that a company should not do by itself and should get a professional researcher to do

Reference no: EM133086350

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