Describe market-oriented pricing methods

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Question 1: What is one good word or phrase to represent each of 4Ps; Product, Place, Promotion, Price

Question 2: According to Prof. Philip Kotler, marketers should make the five major decisions (known as 5Ms) in developing advertising program. What are they? and briefly summarize the 5Ms.

Question 3: Describe Market-Oriented Pricing Methods.

Reference no: EM132424175

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