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1. What is one good word or phrase to represent each of 4Ps; Product, Place, Promotion, Price
2. According to Prof. Philip Kotler, marketers should make the five major decisions (known as 5Ms) in developing advertising program. What are they? and briefly summarize the 5Ms.
3. Describe Market-Oriented Pricing Methods.
What advantages does your organization have? What do you do better than anyone else? What unique or lowest-cost resources can you draw upon that others cannot?
How has social media in public relations leverage in the hands of the customers? The response must be typed, single spaced.
The text and lectures provides the basic theory about marketing and the terms used such as an explanation of the marketing environment - understand marketing strategy and the elements of marketing analysis: customer analysis, company analysis and ..
It was about 20 years ago that most banks typically only used one distribution channel (their branches). However, since that time they have dramatically expande
Explain what kind of marketing tools does ups use
introductionmazda has been selling cars and trucks in the highly competitive u.s. market for more than three decades.
Review the case study "Working as a Cross-Cultural Team" in your textbook (Pg. 60-61). In a memo to me, explain how the team demonstrated characteristics.
Consider an "all-pay auction" with two players (the bidders). Player 1's valuation v1 for the object being auctioned is uniformly distributed between 0 and 1. -Calculate the Bayesian Nash equilibrium strategies.
Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here..
Describe How E-Commerce Began and explore the beginnings of e-commerce and describe the impact of the internet on commerce
List and describe the four basic values that have strongly influenced American attitudes and lifestyles.
What macro-environmental factors external to the company should Starbucks be most concerned about? How do these factors affect Starbucks? Explain.
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