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Assignment: Kotler and Keller describe market-leader strategies, market-challenger strategies, and market-follow strategies. Using the US fast food industry, identify leaders, challengers, and followers and describe examples of their strategies using the terminology from our textbook.
The purpose of this assignment is to encourage students to read, comprehend, and analyze the course materials. Students are expected to respond to the weekly prompt(s) provided by the instructor with a minimum of 600 words (excluding cover page and references) and two references. Assignments should include a cover page, separate references page, and should follow APA 6th edition formatting.
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In the current assignment, we have discussed about the three market positioning strategies which are market leader strategy, market challenger strategy, and the market follower strategy with the help of US fast food industry.
Any paper receiving a match % score of 30% or more should be immediately revised and resubmitted by the student. Any paper submitted for grading and resulting in a match % of greater than 30% may be awarded a score of zero by the instructor and additional instances of scores greater than 30% could result in disciplinary action through the university.
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