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Describe market-basket analysis

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Describe market-basket analysis by explaining how a business of your choice would approach the technique. What does it mean if the lift of Item A and Item B is 2.3? (In your answer, replace Item A and Item B with two items that could be purchased from the business you selected.) Describe two possible ways the business could use this information.

a. Any business could be selected of your choice.

b. Lift: the probability of all of the items in a rule occurring together

Reference no: EM132898444

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