Reference no: EM133267286
Assignment:
Case: Tesla, Inc.
1. Elon Musk intends to maximize network effects with Tesla's autopilot technology. What is the fundamental logic behind this idea?
2. Tesla has attracted its share of critics. Their major concerns have raised their skepticism about the firm. What are these major concerns?
3. Briefly describe two major disadvantages of battery electric vehicles (BEVs).
4. What "secret strategy" did Tesla announce in 2006?
5. Provide two indications from the case evidence that Tesla provides high perceived value to customers. Briefly explain each.
6. According to your understanding of the case, what is the overriding key success factor that will determine whether Tesla will move forward in the automobile market?
7. How do the Japanese automakers respond to Tesla's electric vehicle?
8. According to the details of the case, in which product life cycle stage is the U.S. electric vehicle industry?
9. In what areas of process innovation does Tesla need to focus at the time the case was written?
10. Tesla did not spend much of its financial resource on marketing. Instead, Tesla adopted a virtually zero marketing expense strategy. What is the rationale behind such decision?
11. Musk promised 500,000 vehicles to be produced in 2020, just as its Gigafactory was facing the novel coronavirus. In addition, scaling-up customer service and avoiding long wait times for repairs after a fender bender, for instance, appeared to be even more difficult than scaling up for new car production. Based on your understanding, how do you think Tesla will fare? Explain your answer.