User Account

All Pages

Describe list of suggested marketing research tools

Assignment Help Other Subject
Reference no: EM132822012

Assignment: You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona. There is one other hospital in town, but it 67.3 miles from the center of town making it difficult for many residents to get to. The new hospital, Ajo Medical Center (AMC), will be much more accessible to a number of people who live further in town.

As you prepare to take on this role, watch the following video clips on branding and marketing. You will use the content of the videos to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.

Watch the following video case study clips:

Chapter 1: Brand Vs. Branding

Chapter 3: What's the Difference Between Branding and Marketing?

The CEO of AMC has asked you to create a 4-6 page proposal in which you provide a competitive marketing entry strategy, a communication strategy and suggest marketing research tools for the new hospital.

Your proposal should include the following items:

1. A market analysis (SWOT or otherwise) to determine the best approach for the market entry.

2. An overview of the marketing entry strategy you are proposing based on the information gathered in your analysis and conclude with how your hospital differentiate themselves from the existing hospital in town.

3. An overview of the communication strategy you are proposing, also based on information gathered your analysis.

4. A list of suggested marketing research tools and why those tools would be a good fit for use at AMC.

Keep in mind that this proposal is for the CEO, so the proposal should also:

• Contain accurate and clearly written information.

• Be professional in appearance.

• Use headings.

• Incorporate colors and/or graphs and charts as appropriate.

• Use 4-5 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

• A resources page at the end of the proposal, cited using the Strayer Writing Standards format. Note that these pages are not counted as part of the 4-6 page requirement.

Reference no: EM132822012

Questions Cloud

Identify as a diverse ethnic background : Define the seven steps for the development and implementation of an organization-wide D&I strategy. They are executive commitment
How you might improve the patients drug therapy plan : Patient AO is a 56yo African American male with a history of obesity and has recently gained 9 pounds. He has been recently diagnosed with hypertension.
What would induce to change the legal form to a corporation : Assume you are running a successful consulting practice as a sole proprietor. What would induce you to change the legal form to a corporation?
Prepare a fully classified Statement of Financial Position : Stone commenced business as a company under the name of 'StoneBuild', Prepare a fully classified Statement of Financial Position
Describe list of suggested marketing research tools : You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona. There is one other hospital in town, but it 67.3 miles.
What lessons that can be learned from leadership : What lessons that can be learned from their leadership and management as they relate to the ideas, theories, and topics discussed throughout
How you would build a health history for the patient : Consider how you would build a health history for the patient. What questions would you ask, and how would you frame them to be sensitive to the patient's.
How large will your retirement account be in years : You are to make monthly deposits of $400 into a retirement account that pays 10.9 percent interest compounded monthly. How large will your retirement account be
Implementation of an executive mentoring program : Define the seven steps for the development and implementation of an organization-wide D&I strategy. They are executive commitment

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd