Describe kodaks services mix

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Reference no: EM131262477

KODAK-REINVENTING THE MIX:-

You probably think of Kodak as selling only products. In fact, the company has an entire division, the Graphic Communications Group, dedicated to delivering service solutions to business customers. Mark Webber is vice president of worldwide sales partnerships for Kodak's digital printing solutions group, which provides services to the B-to-B (business-to-business) market. In this video, he explains how Kodak creates both digital and analog printing solutions for a wide variety of clients and how the company is taking advantage of new technology to meet evolving customer demands.

Questions

1. Would you describe Kodak's services as customized or standardized? Why.

2. Describe Kodak's services mix.

3. Outline Kodak's pricing strategy for its services.

Reference no: EM131262477

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