Describe key elements of customer-driven marketing strategy

Reference no: EM131775272

Question: 1. Define marketing. What is marketing myopia and how can it be avoided? (AACSB:Communication:Reflective Thinking)

2. Explain the importance of understanding the marketplace and customer and identify the five core marketplace concepts. (AACSB:Communication)

3. Describe the key elements of a customer-driven marketing strategy and discuss the marketing management orientation that guide marketing strategy. (AACSB:Communication:Reflective Thinking)

Reference no: EM131775272

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