Reference no: EM132954101

Part 1: Short answer questions

Read each question carefully. Answers should be written in the allocated space unless otherwise stated.

The answers should be a minimum of 20 words but no longer than 150 words.

1. Describe three different sectors in the events industry where you could potentially have a commercial business relationship. Building good relationships with local/ongoing client's will gain their support towards your business.

2. Describe two kinds of interrelationships and business agreements the events industry would enter into.

3. Explain how you would go about sourcing the right type of suppliers to service your event business needs.

4. Give an example of how you can use distribution and marketing networks to build business relationships.

5. Describe two professional networks you can utilise to form business relationships and the types of services they offer on a professional basis.

6. Research and choose an Australia event Industry Association.

a. Describe the types of membership they offer.

b. Justify why joining the Association would be benefit and enhance your relationship with potential partners and suppliers.

7. Describe two benefits of a cooperative promotion with a new business partner. Provide one example of a cooperative promotion in the events industry.