Describe intensity of competition over product life cycle

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Reference no: EM132176731

1. What are the main characteristics of: a) Innovators b) Early adopters c) Early majority d) Late majority e) Laggards 2. Relate the categories of adopters to the product life cycle. Product Life Cycle: (PLC)

1. Describe industry sales over the PLC

2. Describe industry profits over the PLC

3. Describe the intensity of competition over the PLC (how much)

4. Discuss product extensions during the PLC (when do they occur)

5. Discuss customer characteristics during each stage of the PLC (use what you know about Diffusion theory to answer this question.

Reference no: EM132176731

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Describe intensity of competition over product life cycle : Describe industry sales over the PLC. Describe the intensity of competition over the PLC (how much)

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