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1. Marketing Communications
Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this? What are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix components of advertising, public relations, sales promotion, direct marketing, and personal selling?
2 Advertising Effectiveness
Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, such as Verizon's "Can you hear me now?"
Evaluate the ad from a consumer perspective. Why do you feel the ad was created in the first place? What is the MESSAGE that the ad is attempting to communicate? What do you see as this ad's major strengths or weaknesses? Do you think the ad was a success?
1. consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these
Determine the distribution strategy relative to your target market, location, and selection of distribution channels and discuss the key types of marketing materials that you intend to develop and share.
Imagine that you are the social media manager for a fictional company. You are tasked with preparing a presentation that explains your company's strategic, functional, and operational social media plans to a recent new hire to your company's marketin..
sustainable competitive advantage strategy allows a company to remain competitive for an extended period of time. this
Explain Entrepreneurial Culture and An entrepreneurial culture is one in which the search for venture opportunities permeates every part of the organization
Managing the implementation of new technology and working practices. Talk about the new technology that helped in improvement in daily life.
many businesses would like to get inside the minds of their customers to know what they are thinking. this can be
Railroads no longer dominate the freight transportation market but they still lead the market in terms of freight ton-miles. What factors contribute to their leadership in this area? why is their share of the total expenditures or fright movement so ..
Analyzing the Case, Read and study the case thoroughly. Define the problem(s). Select a focus for your analysis by identifying key issues and their causes
Explain your reasoning for the stance that you selected. Reflect on whether your stance would be different if you were viewing it through your "business lens" versus your "Christian lens." Should these views converge How?
Ddevelop the new product, service, (Air India) or marketing campaign based on the items you investigated in the previous four weeks.
Core Market Offerings and Defining the Product-Take a position on whether Tropicana did or did not make a major mistake in changing its product packaging
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