Describe indias culture of trompenaars categories

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Reference no: EM13750819

Managing country risks

Ground Rules:

1. When you refer to material from the course or text, note your reference in the short form, example: (Mann, 1998).

2. APA In-text Citation and Referencing is a must

3. The answers should be no more than 3 pages, double-spaced with 1-inch margins and 12-point font.

4. Answer all the question.

Cultural Question:

a. Using the Social Benchmarks in Mann's Social Process Triangle (SPT) (Borderless Business, P. 177), compare them in India to the same benchmarks in the U.S.A. (Use only benchmarks # 1, 2, & 3). (For example: How is the work force mindset different in Brazil from that in the U.S.A.?

The benchmarks are

1. Fundamental Beliefs: values, symbols, and expression of social identity

2. Social relationships: e.g., family generations, peers, interest groups and communities

3. Work force mindset: attitudes, practices and methods for acting, learning, and transmitting knowledge.

b. Describe India's culture in terms of three of Trompenaars' categories:

1) Relationships vs. Rules;

2) Individualism vs. Communitarianism;

3) Status as Achieved vs. Status as Ascribed.

Indicate ways the Coca-Cola Company in India may need to modify its way of operating to accommodate this culture.

Reference no: EM13750819

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