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You are required to prepare a reort which analyses all marketing communication actitives about a selected brand or company with which you are familiar with.the information you prepared must derived from many sources. The following structure is suggested:1. Outline the arketing strategy for your chosen brand, indicating the targeted market segements, and the chosen positioning strategy.
2. Describe in some detail the chosen marketing mix to satisfy this segment, e.g product, pricing, distribution objectives and strategy etc
3. Specify the overall objectives of the marketing communication for the brand. have they changed over time?
4. Examine in detail each element of marketing communications activity for the brand. This should cover advertising, public relations, sales promotions, direct marketing, sponsorship etc Draw a conclusion based on your analysis and the relationship with the materials covered on the course.
Explain Subcultural Segmentation and how is the marketing mix varied across different geographic parts of the United States and why
Explain Integrative project - General Electric and can you identify one or two examples of each of these kinds of change factors and cite their impact on change in an organization
it is important to have a thorough understanding of the meaning of marketing and its history. this foundation is
your manager tells you about a new department the company will be adding that is part of the companyrsquos strategic
discuss a basic marketing plan to bring your new product idea to the attention of the public and help your product be
use the internet to research the apple corporation its current position and reputation regarding ethical and social
Explain What IT recommendations would you make for FBI Corporation and Texas with four satellite offices located throughout the southwestern United States
create a new product or service for an existing organization. this product or service will be the basis for your
early in their existence many businesses handle their activities internally. as businesses mature and grow they often
1.what is your opinion about the marketing profession?2.do you perceive your enrollment in this course as a need or a
q 1. what have been the major marketing trends in the last decade? what new marketing trends do you anticipate in the
role-play scenarioas a high-level manager of a growing company about to go global over the next seven weeks you will
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