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Company Case- In-N-Out Burger: Customer Value the OLD-Fashioned Way
Questions for Discussion
1. Describe In-N-Out in terms of the value it provides for customers.
2. Evaluate In-N-Ours performance relative to customer expectations. What is the outcome of this process?
3. Do you think In-N-Out should adopt a high-growth strategy? Why or why not?
4. With so many customers drawn in to In-N-Out's "no-change" philosophy, why don't more burger chains follow suit?
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