Reference no: EM133221079
Principles of Management Assignment - Fenty Beautys and Nikes SWOT Analysis Essays
Description - The first function of management to address for this project is planning. Decision-making is an important part of the process, and there are decisions that need to be made for future planning of any organization to stay competitive.
To start the planning process, you will conduct a SWOT analysis on your chosen company to help you decide on where the company needs to expand or improve upon and help you add validity to your idea. You may discover your initial idea needs to be modified or changed after your SWOT analysis and that's OK.
Add to the proposal template you submitted in Module 1 and use the SWOT template provided to perform a SWOT analysis. Be sure to use credible sources to support your analysis.
After you conduct your SWOT analysis, write an essay in at least 500 words. Include two (2) new scholarly resources not previously used, and address the following:
- Describe in detail your new idea for your chosen company. Provide the SWOT component related to your idea and explain. (Ex: ensure to include your idea in the opportunities of your SWOT.)
- Include production and logistics of your new idea. (Ex: do you need to expand your building, add more employees, build a new production line, add a distribution center in another country.) Be specific.
- Outline how it impacts the company's growth, competition, or market demands (it could affect some or all). Be specific and use research, data, statistics, and make an estimation how much it could add to the company's profit margin and how you foresee this growing the company.
- Explain "How and when" you will implement your idea. Again, be specific. For example, proposed launch is in Spring of 20XX. Don't state immediately. Immediately can mean different things to different companies. Be thoughtful and come up with a specific date of your launch and provide a reason for that launch date.
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