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1. Describe in detail the persona you have created for this group. Explain why.
2. Describe 2 types of promotions that would best fit an ad targeting the persona you've created.
3. List 2 websites on which you would consider placing an ad because you know your persona likely spends his/her time there. (2 points). Why did you choose those 2 websites?
In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers’ expe..
Identify the specific pricing strategy that best fits each description.
The 3rd interaction of a transportation problem is indicated below:
Please explain, in your own words what "legitimate business purpose" means in relationship to workplace/hiring discrimination law. Please provide two examples different from the examples in the book.
PESTEL analysis is a framework or tool used by marketers to analyse and monitor the maro-enverienment factors that have an impact on organisation?
Develop an outline (major headings and subheadings only) for a project management plan to create a Web site for your class, and then fill in the details for the introduction or overview section.
Describe how Uber (or Airbnb) is a “big data” firm and how data gives the firm advantages over traditional and new rivals. Select one of two firms (Uber or Airbnb) and provide the rationale about your answer.
According to the theory of constraints, which of the following is a financial measurement that can be used to measure the firm's ability to make money?
Create a case study analysis on the company's external and global environmental issues while focusing upon the remote, industry, and operating environments.
Marketing philosophies involve many moving parts. Some philosophies obtaining information about customers, competitors, and markets;
Consider passenger arrival at the Minneapolis International Airport security check point. The passengers form a single queue. Each passenger places his or her carry-on luggage on a moving belt to be scanned by an X-ray machine. Each passenger is a cu..
what are the social and security issues for individuals and organizations relative to person and business use of social media.
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